GiG Hardseltzer

Marketing a young, small, Dutch and new hard seltzer drink is easier said than done. To stand out among the big players in the world of drinks, we had to take a sparkling approach to marketing GiG.

First, we deployed an Instagram Reels series to introduce the target audience to both founders and give a behind-the-scenes look in their headquarters. Next, we produced an eccentric video highlighting the company's unique work culture with the goal of attracting new colleagues. With over 75k views, we kicked off the festival season with GiG!

Looking forward, we are now working on current and relevant content that will be released quickly.

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Deliverables

Our ongoing partnership with GiG results in a wide variety of projects. At the start of each year we create a communication strategy. Next, we work according to this strategy, while constantly on the lookout for new catchy ideas!

Campaign Strategy
Video Productions
Photography
GiG Hardseltzer

Team

Accountmanager
Gilles Hagen
Creative producer
Pam Evers
Director
Jesse Lokin
DOP
Koen van Driel
Editor
Jesse Lokin

Wanna share this case?

Launchiing GiG Lemonade

Marketing a young, small, Dutch and new hard seltzer drink is easier said than done. To stand out among the big players in the world of drinks, we had to take a sparkling approach to marketing GiG.

First, we deployed an Instagram Reels series to introduce the target audience to both founders and give a behind-the-scenes look in their headquarters. Next, we produced an eccentric video highlighting the company's unique work culture with the goal of attracting new colleagues. With over 75k views, we kicked off the festival season with GiG!

Looking forward, we are now working on current and relevant content that will be released quickly.

scroll for more
GiG Hardseltzer

Deliverables

We used Loop's existing brand book to create a lively script that we pitched with our ideas visualised in a storyboard. Our art director applied a matching style that allowed us and our team to deliver the production that fits with Loop's brand identity.

Campaign Strategy
Video Productions
Photography

Team

Accountmanager
Gilles Hagen
Creative producer
Pam Evers
Director
Jesse Lokin
DOP
Koen van Driel
Editor
Jesse Lokin

Wanna share this case?

GiG Hardseltzer

Marketing a young, small, Dutch and new hard seltzer drink is easier said than done. To stand out among the big players in the world of drinks, we had to take a sparkling approach to marketing GiG.

First, we deployed an Instagram Reels series to introduce the target audience to both founders and give a behind-the-scenes look in their headquarters. Next, we produced an eccentric video highlighting the company's unique work culture with the goal of attracting new colleagues. With over 75k views, we kicked off the festival season with GiG!

Looking forward, we are now working on current and relevant content that will be released quickly.

scroll for more

Deliverables

Our ongoing partnership with GiG results in a wide variety of projects. At the start of each year we create a communication strategy. Next, we work according to this strategy, while constantly on the lookout for new catchy ideas!

Campaign Strategy
Video Productions
Photography

Behind the scenes

Accountmanager
Gilles Hagen
Creative producer
Pam Evers
Director
Jesse Lokin
DOP
Koen van Driel
Editor
Jesse Lokin
GiG Hardseltzer