Marketing a young, small, Dutch and new hard seltzer drink is easier said than done. To stand out among the big players in the world of drinks, we had to take a sparkling approach to marketing GiG.
First, we deployed an Instagram Reels series to introduce the target audience to both founders and give a behind-the-scenes look in their headquarters. Next, we produced an eccentric video highlighting the company's unique work culture with the goal of attracting new colleagues. With over 75k views, we kicked off the festival season with GiG!
Looking forward, we are now working on current and relevant content that will be released quickly.
Our ongoing partnership with GiG results in a wide variety of projects. At the start of each year we create a communication strategy. Next, we work according to this strategy, while constantly on the lookout for new catchy ideas!